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Anya Hindmarch

LED Creative have been working in-store adding colour to the recent Retail Installation for high end fashion accessory designers Anya Hindmarsh at Selfridges, Oxford Street.

Based around a Tetris theme, created to match the collection on show, the display featured oversized ‘bricks’ cascading downward across a grid .

LED Creative supplied their Alpha 60 system to the project, the LED was housed inside the perspex Tetris light boxes to provide intense tones and subtle colour transitions that helped bring the installation to life.

The Alpha 60 proved the perfect solution for the six week campaign, easy to install, cool running and controllable – plus, as a rental product it was a cost effective solution that suited the temporary nature of the project.

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