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IBM Web Summit

Illumination specialists LED Creative proudly partner IBM, delivering equipment and support at Web Summit 2017 held in Lisbon, Portugal.

Billed as the ‘largest tech conference in the world’, Web Summit offers a high profile platform from which to discuss, connect and share the latest advances in technology with exhibitors and visitors from across the globe.

Working alongside the IBM Team, LED Creative’s Ges Smith Project Managed the installation which featured a selection of the company’s proprietary products, including extensive, uninterrupted runs of Alpha 60 flex, used to phenomenal effect to create the cool white, illuminated LED ‘box’ that framed the tech giants clean looking booth.

Open on all four sides with clear, futuristic edging across every aspect, the suitably stylish booth made clever use of the high output capabilities of the Alpha 60 flex to help provide the ultra-crisp look that perfectly complemented the neat, clean interior.

As a key part of the installation team, LED Creative crew members Brad Purse and Nathan Atkinson assisted at the show, taking care of both the LED and practical lighting, helping ensure the stringent exhibition set-up deadlines were met.

Commenting on the project, LED Creative’s Ges Smith says “Exhibitions can sometimes present one or two logistical challenges, particularly with build and strike deadlines. The ‘plug and play’ nature of our Alpha 60 kits were a perfect choice for this project and the crew did a fantastic job in helping create the stunning visual appearance of the booth”.

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